AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Nigeria Q2 2022
Discover the performance of the top 5 social apps on Android in Nigeria during Q2 2022. Instagram Lite, TikTok, Facebook Lite, TikTok Lite - Save Data, and Facebook showed notable trends in downloads, revenue, and active users.
The second quarter of 2022 saw significant activity in the social app landscape on Android in Nigeria. Here’s a closer look at the performance of the top 5 social apps: Instagram Lite, TikTok, Facebook Lite, TikTok Lite - Save Data, and Facebook.
Instagram Lite saw a remarkable increase in weekly downloads, starting from approximately 33.6K at the end of March and peaking at around 279.4K by late June. The app also experienced a steady growth in weekly active users, rising from 407K to nearly 968K.
TikTok maintained a strong presence with weekly downloads fluctuating between 85K and 185K. Revenue showed minor fluctuations, with weekly figures ranging from $5.4K to $9.7K. Active users remained robust, increasing from 1.26M to 1.33M over the quarter.
Facebook Lite exhibited consistent weekly downloads, varying between 76K and 141K. The number of active users saw a gradual increase, reaching over 4.8M by early June and peaking at 5.01M mid-June before slightly declining to 4.8M at the end of the quarter.
TikTok Lite - Save Data had a significant spike in downloads, particularly in May, with figures reaching up to 136.8K. Active users grew steadily from 1.98M to 2.28M by the end of June.
Facebook maintained a steady download rate, ranging from 51.8K to 73.9K per week. Revenue showed a slight upward trend, peaking at $309 in the final week of June. Active users consistently hovered around the 13.7M to 14.2M mark throughout the quarter.
These insights are derived from Sensor Tower’s data. For more detailed analytics and trends, visit Sensor Tower.